Bu Zhong
Bu Zhong

Bu Zhong

Associate Professor of Journalism, College of Communications
Graduate Faculty, Social Data Analytics
C-SoDA Faculty Affiliate
Bu Zhong
Bellisario College of Communications
Social Data Analytics

Professional Bio

Dr. Zhong is a tenured associate professor of journalism in the Donald P. Bellisario College of Communications, Pennsylvania State University. He is also an affiliated professor at Center for Advanced Data Assimilation and Predictability Techniques (ADAPT), Media Effects Research LabICT4D ConsortiumScience Communication Program, and the John Curley Center for Sports Journalism. Currently, he is an Associate Editor of Computers in Human Behavior.

His research applies decision-making theories to studying how information processing may affect judgment and decision making. His recent focus is on how patients and scientists use and share information on social media may affect cognition and behavior change. His research addresses human interaction with the usage of ICT applications. Special attention has been paid to research projects with practical implications, such as how health information may be used as health interventions, leading to symptom control among patients. 

His research has been published in Journal of CommunicationJournalism and Mass Communication QuarterlyComputers in Human BehaviorComputers and Electronics in AgricultureMass Communication and Society, Journalism and Mass Communication EducatorNewspaper Research Journal, American Behavioral ScienceAsian Journal of Communication,and International Journal of Sports Communication.

At Penn State, he teaches news media ethics and TV reporting for undergraduates, and social media research, social media communication for graduate students. Before he joined the Penn State faculty, he worked as a journalist for China Daily in Beijing, CNN Bureau in Washington D.C., and CNN/USA in Atlanta. He holds a Ph.D. degree from the Philip Merrill College of Journalism, University of Maryland and a Master's degree from Missouri School of Journalism, University of Missouri.